Creative Direction

14 PepsiCo Brands + 19 LED Screens + 10 Seconds = PepsiCo Experience at WTC Oculus. Displayed in Santiago Calatrava’s Oculus, Imaginary Forces took on the challenge of artfully representing PepsiCo’s top tier brands on 5,000 sq ft of LED screens (one the length of a football field) in just 10 seconds. With only few moments to shine, we simplified the brands to their core messaging, creating 84 unique animations to reach over 500,000 daily commuters.